What is Creative Versioning?

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We often get asked, “What is creative versioning?”   Quite simply, creative versioning is the creation of multiple versions of the same marketing piece or advertisement but customized either for media outlet, demographic target or geographic location, to name a few common version types.

While this may not seem to be a big deal, imagine creating hundreds of versions of the same piece, but with slightly different dimensions for multiple newspapers.  This is exactly what happens at most advertising agencies that create advertisements for most clients.  It is very expensive and time consuming because a graphic designer needs to manually create each advertisement for each size.

Creative versioning automation tools end the need for a graphic designer to create multiple versions.  With automated creative versioning tools like LiveAdMaker, one set of rules is established for a piece and then the content follows the rules to stretch and shrink to the desired sizes and selected content.

Using creative versioning tools like LiveAdMaker, companies can execute campaigns faster (because it only takes a few minutes to create a high-resolution piece) and they can have more control over the content that is featured.  For a retailer like Macy’s or Wal-Mart, not all stores will need to feature the same items on sale, therefore traditional manual versioning is inadequate for today’s needs.  With automated creative versioning, retailers, and anyone who needs marketing materials, can finally make on the fly updates to marketing materials, selling the most relevant product at the best price for the local market.

You can learn more about LiveAdMaker at LiveTechnology.com or LiveAdMaker.com

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