Posts Tagged ‘segmentation’

LiveTechnology in the Blogosphere

May 5, 2008

LiveTechnology was recently mentioned in the blog of Greg Sterling, the founding principal of Sterling Market Intelligence.  Following two posts about LiveAdMaker and local marketing breakdown, a spirited discussion followed about segmentation in the SMB/SME market.

LiveTechnology views businesses as “enterprises”.  This means that we view local businesses as a self-contained entity because the autonomy when controlling its local advertising and marketing.  For example, a Best Buy store may be a part of the national brand, but ultimately has control over local marketing decisions.  Additionally, the Best Buy is a reseller of branded products.  This creates an intertwined web of advertisers and marketers, both at the national and local levels.

To read more about Greg’s impressions of LiveAdMaker and the discussions about segmentation in the SMB/SME market go to:

http://gesterling.wordpress.com/2008/04/25/ill-bet-youve-youve-never-heard-of/

http://gesterling.wordpress.com/2008/05/05/reuvers-responds-to-smb-segmentation/

Read Greg’s blog at: http://gesterling.wordpress.com

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