Business Basics


I have been in multiple client and prospect meetings the past few weeks where the conversation boiled down to distilling the basic concepts of our products and what we do.

We advise clients on the separation of a businesses’ content and their ads (across any and all forms of media). So instead of “creating an ad”, you are managing key business information (first and foremost), and from that business information you can then create marketing and communications materials across over 45 forms of media to promote your business, products, services, people or events.

Taking this approach results in 1) significant cost savings (70-90%) vs. traditional production means, 2) significant time savings and 3) flexibility, speed to market in creating marketing materials at a global, regional and local level.

The basics of business (which threads throughout our products) –  Businesses exist ONLY to sell product(s) or service(s).  And they can sell more product or service ONLY through communications. They need help communicating, and they will pay for services to help them do so efficiently and effectively.

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