Posts Tagged ‘AT&T’

Creative Versioning: Targeting Your Local Market

March 19, 2008

Have you ever seen those AT&T Wireless ads in your newspaper that have the locations of AT&T stores?  Ever wondered who had to hand-create all those ads with custom content for every newspaper?

You may be surprised to learn that those are assembled by a computer.  While a person selects the phones, offers and region, a computer assembles the ads based on rules that are established by the brand.  This saves time and money, giving AT&T speed to market that allows them to change any aspect of their ads only days before production deadlines.  To learn more about creative versioning, vist the AACV or check out LiveTechnology, the creative versioning service provider for AT&T Wireless and countless other brands and advertising agencies.