Posts Tagged ‘VOD’

Universal Metrics for VOD?

March 17, 2008

In an effort to target customers with video on demand advertising, a consortium of cable providers have been working to establish universal metrics for advertising during video on demand. Unfortunately, because of the difficulty measuring audiences for VOD, it is proving difficult to capture demographic information about viewers.

Many advertisers have been increasing spending in online advertisements that run before or during shows on the internet.

Check out more information on this article at AdAge.