Four Mistakes Retail Marketers Make

This is an interesting White Paper released by the Association of Advertisers and Creative Versioning. It analyzes the four mistakes retail marketers make as well as best practices to implement to avoid the mistakes. One of the figures the paper quotes is Sam Walton, who believed that store managers should be in charge of marketing efforts, not a central planner. The paper recommends versioning tools to automate the creation of many versions of ads this requires.

Four Mistakes Retail Marketers Make